Music

Analyzing Today’s Connected 18-34 Year-Old

Alan Cross 1 Comment

They’re sure a lot different than the same cohort twenty years ago.  This is from a piece written by radio consultant Daniel Anstandig, quite possibly the most red-headed person I know (not that this has any bearing what wisdom he brings forth.  Just sayin’.)

Today’s 18-34 year old audience is one of the most sought after audiences by radio and television programmers because it is one of the most desired subset of consumers by marketers. In this week’s connected, a look at today’s 18-34 year old media consumer. Who are they, and what makes them tick?

They are connected.
According to a March Nielsen U.S. Digital Consumer Report, 18-34 year olds make up 23% of the U.S. population, yet they represent an outsized portion of consumers:

  • Watching online video (27%)
  • Visiting social networking/blog sites (27%)
  • Owning tablets (33%)
  • Using a smartphone (39%)

Over half of 18-34 year olds prefer to find “in-store deals” online vs. browsing a Sunday paper or individual retail websites.

Read the rest here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38053 posts and counting. See all posts by Alan Cross

One thought on “Analyzing Today’s Connected 18-34 Year-Old”

  • Today’s 18-34 year old audience is one of the most sought after audiences by radio and television programmers because it is one of the most desired subset of consumers by marketers.

    Translated: targeted to steal money from their pockets.

    Reply

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