How BlackBerry Will Rule Entertainment Systems in Your Car (If It Doesn’t Already)

“Poor BlackBerry,” you say, “Such promise.  Such a disaster.”

Okay, so maybe their approach to smartphones was too little too late.  But then there’s QNX. And it’s already in cars manufactured by Acura, Audi, BMW, Chrysler, Ford, GM, Honda, Hyundai, Jaguar, Mercedes, Land Rover Range Rover, Porsche, Toyota, Volkswagen and others.

QNX–a Canadian technology owned by BlackBerry–is the software that acts as a middleman between your smartphone and your car’s infotainment system.  You never see it, you never access it and you don’t know it’s there.  But it is. QNX acts like Swiss translator, allowing any OS–iOS, Android, whatever–to work in the dashboard.  Without it, none of the most popular infotainment interfaces would work properly–and that includes Apple’s new CarPlay.

Read more how important QNX to the automotive industry at CNET.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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