My iTunes library is bulging with about 80,000 tracks with some 4,500 of those being purchases from the iTunes Music Store. And even with the rise of streaming, I’m still buying from iTunes. Why? Three reasons:
The first is admittedly unusual. My job requires me to acquire music for use in radio programs. The only way to do that is through buying CDs (increasingly less so), acquiring vinyl (fiddly, since I have to convert them to digital files in real time) or purchasing digital files (easily the most convenient.)
Secondly, I know that buying music is a better deal for artists. They make more money on CDs, vinyl, and digital files than they do from streaming.
The final reason I still buy music is that I’m often overwhelmed with the sheer amount of music out there. There’s something to be said for tight, personally curated library of music that I can go back to again and again for further enjoyment, analysis, and study. Unlike the unlimited never-ending firehose of music streams, it’s nice to have something manageable and understandable.
I guess there’s a fourth reason, too. It’s a habit. I’ve bought music all my life and I just can’t seem to stop.
But let’s circle around back to the idea of digital files. Do we actually own these things? Er, no.
“What?” I can hear you say. “I PAID for the goddam things. How can you say I don’t own that music?”
It’s…strange and somewhat counterintuitive. That’s why you should read this story from TNW. You might be surprised at what could happen to your iTunes tunes.