On our last episode, I was pretty merciless in my analysis of Jay Z’s attempt to take on Rdio and Spotify with his goofy artist-friendly United Artists-like Tidal venture. Now that 24 hours have passed, I have a few more questions for Mr. Z.
- We hear that Jay Z is quietly but actively courting up-and-coming artists for Tidal. Exactly who might that be?
- Where were the big managers for this rollout? No John Silver (Foo Fighters, Beck, QotSA, Beastie Boys, Nirvana, Sonic Youth, etc). No one from Q Prime. No one from Live Nation, either.
- Speaking of managers, Madonna managed by Guy Oseary. He also manages U2. Where were they?
- How many holes can you poke in Madonna’s defence of Tidal?
- If Tidal is all about protecting the rights of music and the sanctity of creating it, did Jay Z rip off a guy’s music for the Tidal trailer?
- Was Beyonce really wearing fur at the event? Bad, bad optics.
- If you were British, wouldn’t you be pissed that your subscription fee for the full-on high-res version of Tidal is 20 quid? Doing the exchange, that’s 80% more than what Canadians will pay.
- I’ve heard that users experience dropouts while using Tidal, especially in the evening when up to 30% of North American bandwidth is being sucked up by Netflix. How is Tidal going to handle that?
- I get that Tidal is great for artists–well, at least the one percenters involved as equity partners–but is it great for fans in any way? I (and others) have my doubts. See? And you can go here for more.
- Is Tidal really going to change the music industry? (HINT: Yes, but not in the way you might think. This is all about raising the rent on what people pay to access music and another attempt to prevent people from ever owning music outright ever again.)
Just askin’. I expect I’ll have more questions later.