Lenny Kravitz continues to make a nice living from music, but he’s also serious dosh from his work in real estate and interior design. For example, people in Toronto have been watching the construction of the Bisha Hotel and Residence over the last few years. To learn more, let’s turn to the New York Times.
When Dan Hollander began planning a condominium to replace a parking garage at the northeast corner of Mulberry and Kenmare Streets in NoLIta in 2015, he wanted a designer who intimately knew the area and exuded an aura of downtown cool.
He didn’t have to look far. Just blocks away, on Crosby Street, was Kravitz Design, an interior and product design firm helmed by the Grammy Award-winning rocker Lenny Kravitz.
“They’re kind of choosy about what they take on, but they loved the site,” said Mr. Hollander, the managing principal of DHA Capital, which is developing 75 Kenmare with AMS Acquisitions and First Atlantic Real Estate, pointing out that it sits directly beside DeSalvio Playground. “They got the project right away. We shared a vision.”
That vision, according to Mr. Kravitz, was to somehow blend a sense of the area’s scruffy art-fueled past with the lavish finishes that have become de rigueur for luxury Manhattan apartments.
“It’s really about trying to capture some of that original downtown feel that I experienced in the ’80s,” Mr. Kravitz said. “I remember when it was all my friends squatting in lofts that now cost $10 million. People were just painting and sculpting.”