Muse now has a line of virtual merch. Yes, it doesn’t exist in the real world yet it’s selling for insane amounts.

Pokemon? Meet Muse.

The band has created a couple of “crypto-collectible” characters named Marty and Mibbles (check your Simulation Theory album) that fans can buy and, er, enjoy.

Muse’s partner in this plan is Cryptokitties, a blockchain platform that specializes in buying and selling virtual limited edition animal thingies. How much? You can your own bit of virtual Muse merch for–well, the average price is US$58 but as I type this, some of these things are selling for nearly US$450.

I confess: I don’t get it. But this vapourmerch (my word) is a big deal for certain fans. You can earn your collectibles by following an artist, going to a show, or attend a video premiere. Why would you want to do this? For the same reason other people collect records, spoons, and Beanie Babies: It’s a display of your fandom.

Learn more here and here. Me? I’m happy with a t-shirt.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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