Music Highlights from Apple’s WWDC Keynote

Apple’s World Wide Developers Conference began with a big keynote from Tim Cooke et al, which focused on a huge variety of changes and enhancements to OS X and iOS.  No new hardware was unveiled–Apple watchers really didn’t expect anything–because the purpose of WWDC is to tell developers what sorts of things they should be developing on what sorts of platforms.

One music thing I noticed–and I was in and out of the video stream, so I may have missed something else–is that Siri will soon come with “Shazam song recognition.” Just ask Siri what song is playing in the background and using Shazam technology, she’ll tell you.  If you want to buy the song from iTunes, just tell Siri and she’ll take care of it.

It’s interesting that Shazam is tied in with Rdio. How that will work with Beats is a mystery for the moment.  Speaking of which, there was zero mention of Beats during the keynote, although Dr. Dre showed up in a phone call.

(On a side note, Trent Reznor and Ian Rogers are apparently staying with Beats contrary to some reports.  Everyone at Beats–including Trent–will report to Eddy Cue, Apple’s SVP of Software and Services.)

For a good summary of everything announced yesterday, go here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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