Music and the Super Bowl Part 5: How Halftime Shows Sell Music
I had no idea that the NFL doesn’t pay performers for halftime shows at the Super Bowl. Yes, they cover an agreed-upon number of expenses, but there is no performance fee. Why? Because the exposure one gets from that 12-15 minutes is priceless.
Billboard takes a closer look.
While not all of the Super Bowl halftime performances of the past 20 years have been laser-targeted on marketing a new album or single, they have spurred some impressive sales boosts. Apples-to-apples comparisons aren’t really possible — many performers did not have a current album or tour to promote — but all have seen bumps. Here’s a look back at some of the biggest halftime show sales winners since 1993.
Continue reading. Then go on to the Hollywood Reporter for a similar story.
