So how are smart speakers doing in Canada?

We’ve heard plenty of data from the US and other countries about how quickly consumers are adopting smart speakers. But what about in Canada?

According to a new study by the Consumer Technology Association, smart speaker ownership is the fastest-growing tech segment in the country.

A year ago, market penetration was around 3%. Now about 15% of Canadian households have at least one smart speaker like a Google Home or an Amazon Alexa product. That lags far behind the US largely because smart speakers were late to the Canadian market.

What about other tech? Here’s what Canadians own:

  • Televisions: 93% (23% own on with a screen 65 inches or bigger)
  • Smartphones: 86% (+6% from 2017; highest penetration is in Alberta with 92% and Ontario with 89%)
  • Laptop/notebook: 75%
  • Wireless headphones: 37% (+10%)
  • Wireless earbuds: 27% (+11%)
  • Action camcorders like GoPros: 21%
  • Smart watches: 14%
  • Smart thermostats: 13%
  • VR headsets: 7% (+6%)

More data can be found here.




Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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