Spotify is testing a “playlist reactions” feature

Spotify is always experimenting with ways to engage users in hopes of keeping them on the platform longer. After a test in New Zealand where users were encouraged to create podcasts from directly inside the app comes a new idea for Vietnamese users.

The streamer wants listeners to record voice reactions to music playlists. Those reactions will then be published as mini-podcasts on their Spotify profiles.

Why? We’re not entirely sure, but this can certainly be filed under the category of how user-generated content might be integrated into streaming music. In this case, we seem to be looking at voice comments which could form a new sort of curation.

Techcrunch had this story that highlighted what a Reddit user noticed.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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