Spotify is testing a “playlist reactions” feature

Spotify is always experimenting with ways to engage users in hopes of keeping them on the platform longer. After a test in New Zealand where users were encouraged to create podcasts from directly inside the app comes a new idea for Vietnamese users.

The streamer wants listeners to record voice reactions to music playlists. Those reactions will then be published as mini-podcasts on their Spotify profiles.

Why? We’re not entirely sure, but this can certainly be filed under the category of how user-generated content might be integrated into streaming music. In this case, we seem to be looking at voice comments which could form a new sort of curation.

Techcrunch had this story that highlighted what a Reddit user noticed.