According to the obsessives at @U2, the band spent the better part of a week shooting footage for a commercial that will run during the Super Bowl. If that’s true, keep in mind that Super Bowl spots are going for $4 million per 30 seconds this year. Bets are that the commercial will invite viewers to watch additional footage by going to U2. com. That should result in some hits, huh?
It’s also possible that footage was shot for the first video from the new album–whatever it’s called. It’s also been revealed that U2 held interviews late Friday night with an audience in the room. Nothing much has surfaced from that yet.
UPDATE: The song in question is apparently called “Invisible,” which will somehow be wrapped up in the (RED) fight against AIDS. This comes directly from U2.com.
There’s also much speculation about U2 roping in a corporate partner for their upcoming plans. Who might that be? Could it be Beats Music? Google? Have they made up with Apple? Netflix? Amazon?
Go here for the latest on the U2 Watch. Meanwhile, here’s an extremely muffled version what’s apparently called “Invisible.”