Yeah, that’s a click-baity sort of headline, but it is the topic of this detailed post from POWERevolution.
Why Are SO Many Millennials SO Uncool?
*For the purpose of this writing, I’m defining “cool” as those who don’t conform, who don’t always fit in nor do they try to, and who follow their own path; and “uncool” as those who dress, act, and have the same tastes as the masses and are vulnerable to corporate influences.
One night a few weeks ago, a group of twenty-somethings came into the bar where I was working and headed for the jukebox. It’s digital, which means it’s not curated, which means I immediately felt the familiar knot of dread form in my stomach that’s always accompanied by seeing young people approach the jukebox. It usually means my ears are about to be violated by a string of cheesy Top 40 songs for the next hour or so. Sure enough, Taylor Swift’s voice invaded the room, and some members of the group started singing along. Proudly. Feeling no sense of shame for doing something that, fifteen or twenty years ago, would have gotten them laughed out of the bar. And this wasn’t the first time I’ve noticed this recently. While grocery shopping a few days ago, a shopper started singing aloud to Adam Levine’s latest tragedy that radio tells us is a song. Where’s the dignity!? How can these people, people who moved to a neighborhood because of its supposed “cool” factor, not know that singing along to whatever is saturating the airwaves is one of theuncoolest things they could do?
In all fairness, it’s not entirely their fault. They really just don’t know any better. Their lack of knowledge of anything other than that which is spoon fed them is the byproduct of a global media oligopoly. To quote Robert McChesney in his book “Rich Media, Poor Democracy, “it happened to the oil and automotive industries earlier in the 20th century, now it is happening to the entertainment industry.” Media has been completely overtaken by major corporations and unless people choose to think for themselves, they’re going to believe that what’s put in front of them is the only thing that exists. And the talent show hosting, product endorsing “musicians;” along with the latest string of tame bands major labels tell us are “rock,” are unfortunately the spokespeople for getting us to think the music we’re having shoved down our throats is all there is, and that it is somehow relevant.
You want to keep reading. Trust me.