OK Go’s TV Commercial for a Chinese Furniture Store. Wait–What?

The whole concept of selling out is pretty much dead. If you’re going to exist in the music industry today, you have to find all the revenue streams you possible can. In the case of Chicago’s OK Go, they agreed to participate in this TV commercial for Red Star Macalline, which can be best described as China’s version of IKEA. If the visuals look familiar, it’s because they’re from their “Writing’s on the Wall” video.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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