Imagine calling up a playlist of lullabies on Spotify to help put the little tyke to sleep. You’re a new parent, so you’re being thrifty, opting to use the services free tier in exchange for having to listen to a few commercials. You settled on the Classic Lullabies collection.
Things start as expected. But then as one lullaby ends, a commercial begins. Ominous music. Scary, pounding drums. And then Pennywise the Clown starts to speak.
“For 27 years, I dreamt of you. I craved you.” Then he shouts “Oh, I MISSED YOU!” That was followed by the sound of laughing clowns.
Once that was over, it was back to the lullabies. Good luck to anyone getting back to sleep.
Naturally, there was a complaint to the Advertising Standards Agency of the UK. They had a listen back and determined that this commercial for It: Chapter 2 was “inappropriate” and censured Warner Brothers for the ad.
In its defense, Warner Brothers insisted that when they placed the ad, they specified that it shouldn’t run in playlists for children.
Algorithms aren’t perfect, apparently.