So What Do People Listen to in the Car These Days?
Edison research, a company that does a lot of work with radio, is very interested in the “share of ear” in the car. How are we progressing towards the world of the connected car? Here’s their latest.
That looks encouraging for traditional radio, doesn’t it? Meanwhile, RAIN is also conducting a survey about what people listen to while they drive. Here’s where things stand so far.
Traditional radio is still in the lead but not by much. It’s instructive to read some of the comments here.
For myself, it’s almost always satellite radio or my iPod. Although I have recently been streaming through Spotify. The only times I listen to AM/FM is for hockey games. And even there, if SiriusXM is broadcasting an Oilers game, I’m listening on that.
I still buy CDs, so that is always an option. Having said that, my last few trucks haven’t come with CD players. The newer Ram trucks do not come with a standard CD player. Satellite, USB ports, streaming audio, etc are all standard, but a CD player will cost you.