Published on May 30th, 2018 | by Alan Cross


Radio in Canada: Still not dead

Despite the onslaught of new technologies, radio, which has been with us in its commercial form for almost a hundred years, continues to hold its own.

According to a new Media Technology Monitor report (subscription), 87% of anglophone Canadians listened to AM/FM radio on various platforms (traditional radio, online, etc.) in 2017. That represents a drop of 1% from last, a figure easily tucked into the margin of error.

  • Digging a little deeper, we find the following figures for anglophone listening in this country:
  • 79% of Canadians listened to radio on a traditional receiver in 2017. That’s down from 80% in 2016. Again, margin of error.
  • 23% report listening to radio online. That figure has remained pretty much stable since 2014.
  • Listening to Sirius XM Canada dropped by 1% from 15% to 14%. More margin of error.
  • Overall, Anglophone Canadians spent an average of 8.3 hours a week listening to radio on an actual radio.

So the medium is not dead yet. Not by a long shot.

Tags: , ,

About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to Top ↑

  • EntertainmentTO

    Music Tech MeetUp

    EntertainmentTO is the best way to expand your knowledge and network within Toronto’s Entertainment Tech community. Our mission is to inspire and empower those interested in shaping the future of Entertainment, including music, video, sports, and gaming.

    EntertainmentTO is led by Alan Cross, best known nationally and internationally as host of the syndicated radio series The Ongoing History of New Music, The Edge, Q107, and more.

    Join us as we bridge the gap between technology, innovation, and entertainment.

  • Twitter