Music Industry

Ticketmaster has a new ticketing system that might improve things

Ticketmaster has introduced a new system using encrypted barcodes that should cut down on fraud while taking into account that tickets might be transferred from the purchaser to another person. It works like this.

Tickets using SafeTix tech each have an encrypted barcode that refreshes every couple of seconds. This means that such a ticket cannot be copied nor can you get around the encryption by sharing a screenshot. No more fake tickets. Theoretically.

If the ticket is given to someone other than the purchaser by sale, gift, or otherwise, that barcode will keep refreshing for that person because they will get a new ticket linked to their account. This means (theoretically) that digital tickets can only be bought through official means. And yes, that will allow Ticketmaster to take a cut of each transaction.

Each ticket will also be linked to Ticketmaster’s proprietary Presence software system, which is used by promoters and venues. Tickets are linked to an attendee’s mobile phone in order to keep an accurate record and count of how many people are actually at a given event.

People running the event can communicate directly with those with tickets. For example, you might get an offer on merch, food and beverage deals, and maybe even last-second upgrade to better seats (for a fee, of course). More than 500 venues will be using this tech by the end of the year.

SafeTix isn’t in wide use yet. The 2019 NFL season will be used for beta testing, but don’t rule out it being used for selected concert tours.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38156 posts and counting. See all posts by Alan Cross

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