Look out, Spotify: Amazon is busy building a live audio business

Spotify began strictly as a streaming music service but from the beginning, the company has had a mission to become all things audio to all people. This explains Spotify’s move into podcasts and some live audio services.

Amazon started as an online bookstore but has evolved into…well, the Amazon of today. With gazillions of dollars at its disposal, the company can afford to try many different things, including in the audio space.

According to Axios, Amazon is spending a ton of cash into live audio platforms similar to Clubhouse, Twitter Spaces, and Spotify’s new live audio features. Why? Because Amazon wants more people to use Alexa and Echo smart speakers. It’s more of a radio-like thing than we’ve seen previously.

What kind of live audio are we talking about?

  • Concerts, mostly–at least right now. For example, there’s talk of musicians and celebrities holding live conversations and special events through Alexa for people who have Amazon Music accounts.
  • Talk shows? Possibly. They’re certainly talking about it.
  • A deeper dive into podcasts? Absolutely.
  • New reports. Most certainly.

We’ll see where this goes.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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